Reckitt launches anti-malaria campaign in Kenya – KBC


Reckitt, a health and hygiene company, has reaffirmed its commitment to the fight against Malaria in the Country. To end the war, the company launched a nationwide malaria prevention campaign that will boost the response to the disease.

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Speaking at the official launch of the car, Reckitt Country Manager Sachin Varma noted that the company through its brand, Mortein Doom, will continue to work to ensure that the Malaria epidemic is largely controlled through public education programs.

In a recent campaign, the company aims to strengthen the message that Malaria is preventable and treatable.

This national campaign comes ahead of World Malaria Day, which is celebrated annually on April 25 in recognition of global efforts to control malaria.

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This year’s theme for Malaria in the World is “Zero Malaria – Draw a Line Against Malaria”, which explores and integrates the eradication of malaria and malaria in a high-risk environment. Mr Varma expressed confidence that the war on malaria would be won.

“Zero malaria can be found in all Kenyans. The aim is to combat the threat of malaria-causing mosquitoes by disrupting their life cycle to enhance our immune strategies, ”he explained.

He said Reckitt has been steadfast in the fight against Malaria through investment in Mortein Doom pharmaceutical products that aim to provide protection from mosquitoes.

According to the WHO Global Malaria Report 2020, the number of confirmed malaria cases in 2020 decreased to 86 per 1,000 population per year from 113 per population in 2016 and decreased patient attendance from 30% to 19% % and hospitalization of patients from 20% to 15%.

The 2020 World Malaria Report goes on to say that about 95% of malaria deaths were in 32 countries with Kenya contributing 1% of that. Kenya also contributed 3% of all malaria deaths worldwide in 2019. About 230 million cases of malaria and more than 400,000 deaths worldwide are caused by malaria each year. African children are at high risk of dying from malaria which resulted in the deaths of more than 265,000 children in Africa in 2019.

100% of Kenyans are considered endangered and 70% live in high-risk areas. The disease is listed among the top 10 causes of patient visits across the country. The burden is greater among children under the age of 5 and the annual incidence of 158 cases per population by 2020. Mr Varma also noted the impact of the Covid-19 epidemic on the fight against malaria and what should be done. .

“The COVID-19 epidemic severely disrupted the delivery of malaria services and led to a reduction in hospital visits at all levels. But Malaria remains among the biggest killers and the gains made need to be continued. It still takes a child’s life every two minutes. We will continue to fulfill our role. “But every citizen needs to take personal responsibility to increase malaria prevention measures,” Varma added.

According to the Ministry of Health, Covid-19 has taken approximately 2500 lives since the disease was first discovered in Kenya in March 2020. Statistics from the Centers for Disease Control and Prevention (CDC) show that malaria is responsible for approximately 10,700 deaths in Kenya each year, so malaria remains a priority and the war is not over.

The company says it will continue to work with the community to empower them in this war and believes it is part of the company’s responsibility to actively participate in promoting the achievement of malaria-related goals in Kenya.

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