Mastercard, Kasha reiterates its commitment to women’s empowerment across Africa – KBC


Mastercard has announced the expansion of its relationship with Kasha Global Incorporated through investment in a purpose-driven eCommerce platform.

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The companies will continue their concerted efforts to ensure that women in all emerging markets have access to essential health and personal care services as well as the information needed to support daily hygiene needs.

Combining online and offline capabilities, the Kasha platform allows women in both rural and urban areas to carry out private carecare orders. By using a complete catalog of online products, or by placing orders using basic mobile devices, women can find, order and pay for hygiene products that are brought to them wisely by small local retailers, and thus help shop owners promote their business.

“Through our activities with Kasha, we use Mastercard’s creativity, expertise, and partnership to help drive the empowerment of women and small businesses. This partnership is a major step in our journey to support women’s basic needs and drive growth in African societies,” he said. of the Sub-Saharan Africa Department Mastercard Raghav Prasad said

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Mastercard investing is the next step in the journey that organizations have taken since Kasha joined Mastercard StartPath in 2019. Since joining the award-winning participation program, Mastercard has worked with Kasha to include digital payment acceptance on its eCommerce platform, and thus The allies recently joined forces to transmit viruses, hygiene, and protective products to families across Kenya in an effort to help prevent the spread of COVID-19.

“Kasha’s goal is to ensure that women in emerging markets have access to the products, information, and services they need for their health, self-care, and well-being,” said Joanna Bichsel, Kasha Founder and CEO.

“I am pleased that we continue to partner with Mastercard and that we not only have a dedicated investor with shared values, but also a creative partner as we continue to take Kasha’s development and growth to another level,” Bichsel added.

Mastercard and Kasha’s operations directly support the company’s commitment to bring 1 billion people and 50 million small businesses into the digital economy by 2025, with a direct focus on providing 25 million women entrepreneurs with solutions to help them grow their businesses.

“Mastercard works with governments, businesses, and entrepreneurs to help them achieve their goals and is committed to using its resources to drive sustainable and inclusive growth.” said, Raghav Prasad, President of the Department, Sub-Saharan Africa, Mastercard.

Mastercard Investment is expected to help Kasha expand its current platform platform, reach more women, communities, and smaller businesses than ever before and build on Mastercard’s efforts to promote support for small entrepreneurs and small businesses owned by women in Africa through Mastercard Track Micro Credit Program, known in Kenya as “Fill the Store” (fill your shop in Kiswahili).

Using the power of Mastercard and Kasha together, in partnership with global consumer products and banking partners, partners aim to positively impact on previously disadvantaged communities across Africa and beyond.

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