NEWS

Apple to deal with Epic Games in court – KBC

on

After months of fun and fighting words, Epic Games is about to get its day in court with Apple.

Download Mp3 or Play

The trial is set to begin on Monday – and is one of the most important in Apple’s history.

Apple boss Tim Cook will be testifying, the first time evidence has been released during the trial.

Risks are the future of the App Store and the level that charges developers – the most profitable money for a company.

Getting broken information on your Phone as it happens. Send SMS ‘NEWS’ to 20153

In August last year, Epic Games set a trap for Apple.

Its popular Fortnite game fulfilled its in-app payment – approving Apple’s 30% charge.

Apple immediately launched Epic Games on the App Store.

But Epic Games was just waiting for that.

It hit Apple with a 65-page case – and it had even prepared a high-performance video, a spoonful of Apple’s 1984 ad for Apple Mac.

Epic Games for several years has claimed the charges leveled against it by Apple are extortionate.

Their argument is simple: that Apple’s control over the App Store is competitive.

It believes that developers should be able to make mobile apps without paying a lot of money for Apple (and for Google for Google Play purchases).

Spotify, Match and Tile are just a few of the many companies that have also claimed Apple’s allegations are unfair.

Apple is estimated to have made hundreds of millions of dollars from Fortnite alone on charges.

The big point of Epic Games is: if they don’t want to pay, then where are they going to sell their products?

‘Apple Taxes’

But unwilling to lie down and accept the charges – which he calls “Apple Tax” – Epic Games decided to sue Apple instead.

Sadly Apple, many of its App Store critics are coming out of political divisions.

At a Senate session two weeks ago, Apple Chief Executive Officer Kyle Andeer was laid to rest by lawmakers. All the beaten politicians – usually divided into policies – were united in their attacks on Apple.

Democrats Amy Klobuchar and Richard Blumenthal and Republicans Mike Lee and Josh Hawley all took similar questioning questions.

Senator Klobuchar said that the Apple App Store was a “real monopoly”.

And on Friday the European Union announced that it was charging Apple for its behavior at the App Store.

Epic Games has planned the case perfectly.

An important question that a judge will have to answer is whether the Apple App Store is a “key facility”, a type of public service that no single company should regulate.

Matt Stoller, an anti-monopoly activist, believes so.

“Everyone knows that Apple regulates what should be the public rights of the route. It will be easier if the judge decides only on behalf of Epic [Games], that would fix it, ”he says.

Apple can afford good lawyers. So what is Apple’s defense?

First, Apple says it discovered the App Store and as a private company can charge what it wants.

It also says the 30% payout for developers is the standard of the gaming industry, and competes not only with Google Play but also with Microsoft, Steam, PlayStation, Xbox and Nintendo.

‘Shaking hands’

Influential tech blogger John Gruber says Apple has an argument.

“In terms of actual division, 70/30 is a good standard on board. One of the things that is clearly visible on the Epic Games argument is that they have no complaints. It’s all a handshake, and the PR argument, is not legal. “

Apple also claims that its payment system is the same for smaller developers. It says 83% of apps and 76% of games in the App Store are free – developers do not pay commissions.

And they say that although their maximum pay is 30%, most developers do not pay more than 15% for payments.

Apple says it also oversees the App Store verification process, ensuring Apple’s ecosystem is not affected by malicious software. That costs money.

However it is assumed that the amount that Apple spends on this process is only a small fraction of the amount it receives from developers. Critics like Matt Stoller are also questioning how effective Apple’s review process is.

“There are all kinds of apps that have scams that Apple doesn’t hold. So their arguments about safety and security are kind of absurd, ”he says.

‘The danger is great’

So what are Apple’s chances? John Gruber thinks they are good.

“I think on a legal basis, Apple is in a very good position. But the risk is very high for a reason [if they lost] it would disrupt the entire business model of the software store ”.

Matt Stoller argues that cases of non-monopoly are difficult to predict.

“The law of non-monopoly, as is the case in America, is quite aggressive. So we have no idea. The law basically depends on what the judge had for breakfast.”

The trial is set to end in May. However, even if Apple wins, the battle over how Apple runs its App Store will continue.

(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s);
js.id = id;
js.src = “https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.5”;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));

About Anna Jebet

Leave a Reply

Your email address will not be published. Required fields are marked *